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AI in customer service: Tips and tools for 2024
AI customer service is a quickly emerging technology that offers significant promise for improving the relationships bet...
18 Black Friday marketing ideas that will boost your sales
It’s that time again — time to plan your Black Friday marketing campaigns in time for the biggest shopping week of the year. Total holiday season sales are expected to reach $1.3 trillion (!) i...
How to set a smart social media budget (and get it approved)
Ah, the social media budget. For many social media managers, putting together (and justifying) financial asks is an anxiety-inducing annual event. However, budget time is also an important chance t...
20 top Instagram Story apps for better engagement in 2024
Looking for inspiration and easy ways to level up your Stories? Instagram Story apps may be the answer you’re looking ...
32 Instagram features marketers need to know in 2024
Instagram features are constantly pushing boundaries, evolving, and changing before our very eyes. This social network is a multi-talented queen: Sure, you can throw a cool filter on a photo, but t...
Social media for banks: 9 tips to boost trust + engagement
If you’re looking to bank social media tips, you’re in the right place. As a marketer in financial services, navigating bank and credit union social media accounts can be tricky. Balancing comp...
How to create a social media portfolio: Tips + free template
A social media portfolio is, first and foremost, an opportunity to brag to potential future employers about your experience. Managers hiring people to run their social media want to know about all the...
How to use ChatGPT for social media: Expert tips + 75 prompts
The bots are popping off. Artificial intelligence technology is revolutionizing every industry, and digital marketing is no exception. AI tools like ChatGPT are an asset for modern social media man...
How to work with Instagram influencers, plus the top 20 of 2024
Ready to get influenced? Researching the world’s top Instagram influencers—and studying their strategies, style, and success—is one of the best ways to level up your own brand’s social media. ...
TikTok analytics 2024: The ultimate guide for marketers
For businesses and marketers who want to tap into TikTok’s massive audience, it’s essential to understand TikTok analytics. From tracking engagement rates to identifying the best times to post, an...
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