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Experiment: Does early engagement boost reach on Instagram?
Did you know that the average Instagram post only reaches about 32% of an account’s followers?1 If you’ve ever felt ...
36 Instagram statistics marketers need to know in 2025
Reaching two billion people every month, Instagram is a critical component of any brand’s digital marketing strategy. ...
30 Facebook demographics marketers need to know in 2025
With just over 3 billion monthly active users, Facebook continues to be the largest social media platform in the world. ...
25 X/Twitter demographics marketers need to know in 2025
Whether you call it X or are sticking with Twitter, the fact is that there are still a few hundred million people using the popular social media platform in 2025. And if your brand is on there, you’...
The ultimate guide to LinkedIn hashtags in 2025: Tools + top trends
Over one billion people use LinkedIn, making it the world’s largest social media platform for professionals. And all t...
Instagram video sizes, dimensions, and formats for 2025
Instagram video has quickly become one of the most sought-after platform features. From Instagram Stories to Reels, carousel posts, and more, there are so many ways to tell a visual story. Whether you...
Average engagement rates for 12 industries [January 2025]
So you’ve planned and launched a social media campaign, and waited patiently for the likes, comments, and conversions to roll in. Now you’re looking at your performance report, wondering what the ...
Social media benchmarks: Q1 2025 data + tips
How do you know the “right” number of engagements to expect on your social posts? Is 100 likes a lot or a little? Th...
Best time to post on social media: Q1 2025 update
Are you wondering about the best time to post on social media? We were too — so we decided to crunch some data and find out. The Hootsuite team partnered with data science agency Critical Truth f...
Master your 2025 social media strategy [free template + expert tips]
A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. It guid...
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