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2025 guide to high-ROI social media campaigns (5 examples)
Social media campaigns are self-contained, limited-time bursts of themed social content. That means they provide unique opportunities to experiment with new ways to build brand reputation, awareness, ...
Social media audience analysis: An easy tactical guide for 2025
Who is your social media audience, really? Beyond their demographic details, do you understand their attitudes, values, and goals? What about their pain points and problems? Done right, social medi...
Social media and ecommerce: A sales-focused guide for 2025
Retail ecommerce sales hit $5.621 trillion in 2023. And sales through social networks accounted for an estimated 18% of total online sales. By the end of 2024, ecommerce sales are expected to top $6 b...
18 social media management tools for better results in 2025 [FREE TOOLS]
Between Facebook, Instagram, Twitter, Linkedin, TikTok, Snapchat and more, keeping track of all of your brand’s social...
15 Social media monitoring tools + tips for better insights in 2025
Social media monitoring tools are the best way to find out what people are saying about your brand. Not only that, but they can help you track mentions of your product, your competitors, your industry...
US presidential election statistics: 2024 social media data
Here at Hootsuite, we’re experts on social media trends and conversations. And right now, one of the most prevalent conversations in every corner of the internet (and at almost every dinner table) i...
Facebook hashtags for 2024: 120+ fresh ideas + free generator
Organic reach on Facebook isn’t what it used to be. But the good news is there are still ways to increase your visibility and get your posts in front of your audience, including using Facebook hasht...
Social media and elections: How to navigate political turbulence
This year’s presidential election in America looks to be one of the most contentious contests in recent history. And the numbers back that up. Talkwalker data shows that on average, social media use...
14 social listening tools for effortless brand monitoring
Social listening is the practice of using social tools to monitor what people are saying about your brand online. It’s also an important form of competitor research. Social listening tools are ...
Employee advocacy: How it works + how to get started
If you’re not running an employee advocacy program, you could be missing out on a lot of potential reach. Why? Your employees are one of your biggest untapped marketing resources — and psst, t...
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