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32 TikTok tools to boost your marketing strategy in 2025
Do you have a trusted box of TikTok tools? If not, it’s time to build one.
TikTok is nearing 1 billion global active users and is one of the fastest-growing social media apps we’ve seen. And there’s no sign of slowing down.
For you, that means more opportunities to reach your audience. But with opportunity comes competition. More accounts just like yours, except with more likes, comments, and follows. You might be asking yourself, what do they have that I don’t? The answer could be a solid TikTok creator tool kit.
With so many talented creators publishing content, you’ll want all of the advantages you can get. So, we’ve compiled a list of 32 expert-approved TikTok tools. We’ve got you covered, from content creation to marketing, advertising, analytics, and more. Take a look below.
Bonus: Get a free TikTok Growth Checklist from famous TikTok creator Tiffy Chen that shows you how to gain 1.6 million followers with only 3 studio lights and iMovie.
Best overall TikTok tool 1. Hootsuite
Hootsuite provides you with the tools to completely manage your overall TikTok presence. Get access to capabilities that let you:
- Schedule your TikTok videos, helping you create a more consistent posting cadence
- Find the best posting times so you reach more of your audience
- Get help coming up with content ideas, finding hashtags, and writing captions with OwlyWriter AI
- Engage with comments left by your viewers in a single dashboard
- Access real-time analytics to gauge your video performance
- Monitor conversations being held around your brand
- Receive valuable insights from the platform’s algorithm
Who is this for: Small to large businesses, agencies, and creators looking to streamline their strategy.
Pricing: $99/month (billed annually) after a 30-day free trial.
My favorite feature: The intuitive dashboard that makes it easy to manage all your entire TikTok strategy from one place.
#1 for TikTok marketing
Schedule TikToks, answer comments, and show off your results in beautiful reports. It’s so easy.
Start free 30-day trial TikTok creation tools 2. TikTok Studio
TikTok Studio is a standalone mobile app that TikTok released to help creators make even better content.
Many of TikTok Studio’s features are available in the regular TikTok app, except for additional tools like bulk uploading, advanced performance analytics, and improved content management capabilities.
Who is this for: TikTok creators aged 18 and older.
Pricing: Free.
My favorite feature: TikTok Studio helps you focus on your content creation without getting drawn into the video feed. It’s perfect for creators looking to stand out and take advantage of real-time video creation.
3. CapCut
Source: CapCut
CapCut is an all-in-one video editing app. It’s customized to deliver on your TikTok needs and is equipped with trending stickers and custom fonts. Oh, and the best part? It’s completely free.
CapCut is owned by the same parent company as TikTok. As far as TikTok viral tools go, you know it’s got everything you need. Check out the CapCut TikTok account for hacks.
Who is this for: TikTok marketers and creators with basic video editing knowledge.
Pricing: Free limited plan with paid plans starting at $9.99/month or $89.99/year.
My favorite feature: AI-powered tools that make it easier to create more content while keeping an eye on TikTok trends.
4. Canva
Source: Canva
Canva is a graphic design tool that offers templates and design assets for a number of different visual formats — infographics, social media posts, and videos.
Video creators can either use a template to put together a completely new video using Canva’s stock videos and other design elements, or they can upload their own recorded video and enhance it with Canva’s features.
Who is this for: Video creators on a budget.
Pricing: Free limited plan with paid plans starting at $15/month.
My favorite feature: Canva has a direct integration with many social media platforms and scheduling tools, giving you the option to schedule your TikTok videos directly from your video creation platform.
5. Splice
Source: Splice
Splice is a video editing app that enables content creators to edit their videos using a mobile app with a professional editing tool feel. Splice offers a number of must-have capabilities, like speed adjustments, color changers, subtitles, filters, and more.
Who is this for: Creators and influencers who want to edit on-the-go.
Pricing: Free limited access with premium access for $9.99/week.
My favorite feature: Splice has a ton of tutorial videos on its TikTok and YouTube channels to help users get even more out of the app’s features.
6. InVideo
Source: InVideo
InVideo is a TikTok video editing tool that provides access to both an editing studio and an AI-powered video creator. This gives TikTokers more flexibility with the types of videos they can create. Upload your own recorded video for edits while also using the text-to-video AI to generate unique content that engages your audience.
Who is this for: Brands and creators who want to share AI-generated content.
Pricing: Free limited plan with paid plans starting at $35/month.
My favorite feature: InVideo has collaboration features, enabling multiple people on a marketing or creative team to edit a video at one time.
7. Adobe Rush
Source: Adobe Premiere Rush
Adobe Premiere Rush is the first third-party app that lets you publish directly to TikTok. Adobe created the app for all editing skill levels and included features like speed ramping, filters, and transitions. Due to Rush’s popularity, there are a ton of video tutorials available — including ones on TikTok.
Who is this for: Creators who use other tools or assets in the Adobe Suite.
Pricing: Paid access starts at $9.99/month.
My favorite feature: The tool has both desktop and mobile apps available, making it easy to edit no matter what device you’re using.
8. Zoomerang
Source: Zoomerang
Zoomerang is a fully AI-powered video generator that has a few different useful features for TikTokers.
First, you can use the AI to generate scripts for you to use as you record your own videos. Or, you can take advantage of their Video GPT feature, which is a text-to-video generator that allows you to input a prompt and watch as a video is created to fit that prompt.
Who is this for: One-man teams who need additional content creation assistance.
Pricing: Paid access starts at $9.99/month.
My favorite feature: The script generator is a great way to combine AI and human work together as you can get a script idea from the AI tool, then edit it to fit your brand needs.
9. Picsart
Source: Picsart
Picsart is an AI-powered graphic design tool that lets you create more than just video content. Take advantage of this for all of your social media management needs. Take advantage of editing features perfectly refined through artificial intelligence.
Who is this for: Marketers managing multiple social media platforms.
Pricing: Free limited plan with paid plans starting at $13/month.
My favorite feature: Remove backgrounds from your videos to use them in more unique and creative ways.
10. Movavi
Source: Movavi
Movavi is a desktop video editing tool that can help professional creators make stunning TikTok content to engage their audience. This TikTok video editor is the perfect option for brands looking to level up their content creation.
Who is this for: Brands who want to make a splash on TikTok.
Pricing: $19.95/month for a monthly subscription that consistently gets new updates or $99.95 for lifetime access that doesn’t get updated beyond the purchased version.
My favorite feature: The tool has both desktop and mobile apps available, making it easy to edit no matter what device you’re using, whether you’re on android or iOS.
TikTok marketing tools 11. Creator Marketplace
Source: TikTok Creator Marketplace
TikTok Creator Marketplace is a dashboard that TikTok created to make it easy for businesses to find creators to work with as part of their influencer marketing strategies.
Not only can brands easily search for creators, they can also use this dashboard to monitor and manage their entire collaboration.
Who is this for: Brands with a heavy TikTok influencer marketing strategy.
Pricing: Free.
My favorite feature: In-depth access to each creator’s overall video performance, helping you gauge which influencers you want to work with.
12. Planable
Source: Planable
Planable is a great marketing tool for planning out your TikTok content in advance. With a stunning and user-friendly visual content calendar, you can easily drag and drop content ideas around until you’ve built a cohesive schedule you’re happy with.
Who is this for: Brands that have a lot of TikTok content to plan around.
Pricing: Free limited plan with paid plans starting at $39/month.
My favorite feature: Content labels that make it easy to organize your content by topic, video type, etc.
13. CoSchedule
Source: CoSchedule
CoSchedule is another useful planning tool for your TikTok content. One of its key features is its AI-powered social calendar, making this one of the best TikTok tools for big brands with a lot of content to create and share across multiple platforms.
Access helpful TikTok for business features like automation, idea generation, and planning.
Who is this for: Large brands with a lot of content to create and share.
Pricing: Limited free plan with paid plans starting at $29/month.
My favorite feature: Social calendar templates you can reuse for easy content planning.
14. Aspire.io
Source: Aspire.io
Aspire.io is an influencer marketing platform that helps businesses better manage their influencer relationships. This tool enables marketers to find influencers that match their target audience, run full-scale influencer marketing campaigns, monitor analytics and accurately gauge ROI, and more.
Who is this for: Brands looking for an influencer management tool.
Pricing: Request a demo and talk to the sales team to determine pricing based on your needs.
My favorite feature: Capabilities that make it easy to turn influencer content into compelling UGC ads.
15. Influencity
Source: Influencity
Influencity is another influencer relationship management platform. Use this tool as your central hub for all things influencer.
Find creators to partner with based on their audience demographics, get accurate data about each creator’s engagement rate and other key metrics, manage the entire relationship from one dashboard, and create campaigns that drive results.
Who is this for: Brands that want to work with more influencers but don’t know how to find them.
Pricing: Paid access starts at $398/month.
My favorite feature: Influencer relationship management (IRM) dashboard that makes it easy to keep relationships organized.
TikTok SEO tools 16. Hootsuite’s TikTok SEO ToolHootsuite’s free TikTok SEO tool is an AI-based tool that helps users optimize their TikTok posts for SEO. Input your style of voice, language, a description of your video, and the keyword you want to focus on, and let the SEO tool generate an optimized caption perfect for your video.
Who is this for: Creators looking for help optimizing their video captions.
Pricing: Free.
My favorite feature: The style of voice dropdown, ensuring the caption generated always fits with your brand voice.
17. TikTok Keywords
Source: TikTok Keywords
TikTok Keywords is an SEO tool that helps marketers find the best keywords for their video content. TikTok is often used as a search engine, so optimizing your content around relevant search queries can be a great way to increase your content’s reach.
With TikTok keywords, you input a topic into the search bar to see which keywords have the highest search volume so you can incorporate them into your caption and video subtitles.
Who is this for: Marketers wanting to do more keyword research for their TikTok videos.
Pricing: Paid access starts at $29.90/month.
My favorite feature: The ability to access long-tail keywords that can help you reach an even wider audience.
18. Keyword Tool
Source: Keyword Tool
Keyword Tool is another option for finding keywords to use in your TikTok content. This tool utilizes TikTok autocomplete to find popular search queries relevant to your topic.
Input your topic, then watch as even more related keywords and their search volume pop up.
Who is this for: Marketers looking to rank higher in TikTok search results.
Pricing: Paid access starts at $89/month.
My favorite feature: See how competitive each keyword is so you know your chances of ranking.
19. TikTok Keyword Insights
Source: TikTok’s Keyword Insights
TikTok’s Keyword Insights is a TikTok-owned platform that lets you see popular keywords. Use it to find both overall trending topics and trends within your niche. Search in different areas, industries, and time frames to find the best trends for your content.
Who is this for: Marketers looking for trends to hop on.
Pricing: Free.
My favorite feature: Related videos link that lets you see what other creators have made using each keyword.
TikTok advertising tools 20. TikTok Promote
If you’re looking to boost existing content with a Creator or Business profile, take a look at Promote. Promote is available to all TikTok users under Creator Tools. This TikTok ad tool can pump up your video views, website clicks, and follower count.
The best part of TikTok Promote is how simple it is to use and how far your dollar can stretch. TikTok says that through Promote, “You can reach up to ~1000 views for as little as 10 dollars.”
Who is this for: Creators looking to improve their content reach.
Pricing: Free tool, but account for your promotion budget.
My favorite feature: How easy it is to run a quick promotion without needing to set up a full-blown campaign.
21. BigSpy
Source: BigSpy
BigSpy is an ads spy tool that lets you find your competitors’ ads to get an idea of what their strategy is, how their ads are performing, and how you might compete with your own campaigns. Use this tool to get inspiration for your brand’s TIkTok ads.
Who is this for: Brands just starting out with TikTok advertising.
Pricing: Paid access starts at $9/month.
My favorite feature: Search by account to see specific competitors or by text in the ad caption to find advertisers you may not know about.
22. PiPiADS
Source: PiPiADS
PiPiADS is another adspy tool that lets you browse through more than 50 million TikTok ads to find out what kinds of campaigns your competitors and others in your industry are running. For any search, you’ll get both TikTok and Facebook ads data.
Who is this for: Brands advertising on both TikTok and Facebook.
Pricing: Paid access starts at $77/month.
My favorite feature: Estimated conversion data lets you see how much advertisers have likely brought in from their campaigns.
23. TikTok Ads Library
TikTok Ads Library is a TikTok-owned library that lets you search for ads running on the platform. Search by country, ad type, publish date, advertiser, or keyword to browse available ads. Click on each one to view the ad and additional data like reach, targeting, and other parameters.
Who is this for: Marketers looking for ad inspiration.
Pricing: Free.
My favorite feature: The ability to see into an ad’s targeting details, like location, age, and gender.
TikTok analytics tools 24. Iconosquare
Source: Iconosquare
Iconosquare is a social media analytics platform that helps marketers gauge how their social media strategy is performing across all channels — TikTok included. Connect your social platforms to your Iconosquare account to measure your reach, engagement, and other key metrics in a single dashboard.
Who is this for: Brands with a presence on multiple platforms who need a single area to monitor performance.
Pricing: Paid access starts at $39/month.
My favorite feature: An ideas section where you can brainstorm with their AI assistant to get new content ideas.
25. Keyhole
Source: Keyhole
Keyhole is another analytics platform that lets you measure your TikTok profile alongside any other social media outlet your brand may be using. Get data like follower growth, engagement rate, competitive benchmarking, and more.
Who is this for: Large brands with a lot of content to measure.
Pricing: Book a demo and talk to a sales rep to get custom pricing based on your needs.
My favorite feature: The ability to brand reports, making it easy to export and share with your team.
26. TikTok Analytics
TikTok’s built-in analytics is another great option for gauging how your TikTok content is doing. While you won’t get to measure it against your other platforms, it’s a free and easy-to-access analytics tool that will give you a quick bird’s eye view of your performance.
Who is this for: Marketers looking for a quick glance at their TikTok performance.
Pricing: Free.
My favorite feature: It’s accessible right inside your TikTok app so you don’t even have to leave the app to check in with your analytics.
TikTok scheduling tools 27. TikTok Scheduler
Source: TikTok
TikTok has its own built-in scheduler on the desktop platform that lets you plan your content ahead of time without having to rely on third-party tools and integrations. Simply click the upload icon on the right side of the top navigation bar to upload your video, add a caption, and schedule it for a later date.
Who is this for: Marketers who prefer to schedule content natively — or who are on a budget.
Pricing: Free.
My favorite feature: It’s accessible right from the TikTok home page, making this a great option for brands who don’t want to use third-party tools.
28. Later
Source: Later
Later is another option for publishing or scheduling your TikTok videos ahead of time. Use this to find the best time to post, moderate comments you get on your video, add hashtags, and set parameters for each of your videos.
Who is this for: Brands that want data on optimal posting times.
Pricing: Paid access starts at $25/month.
My favorite feature: A customizable link-in-bio landing page that lets you send your TikTok followers to various pages from your website.
29. Social Champ
Source: Social Champ
Social Champ is a TikTok scheduler that lets you create a content calendar filled with TikTok videos that will automatically publish at your designated date and time. Use the AI wizard to generate captions, add videos to your calendar, and put your TikTok strategy on autopilot.
Who is this for: Marketers looking to organize their TikTok content creation.
Pricing: Paid access starts at $5/month.
My favorite feature: Bulk schedule videos to get a lot of content organized at once.
30. Sprout Social
Source: Sprout Social
Sprout Social is a TikTok scheduling tool that also comes with additional management features like engagement and analytics. Connect your TikTok to your Sprout Social account to start adding videos to your content calendar so you can manage your entire online presence from one place.
Who is this for: Large brands looking for a management tool for their entire social media strategy.
Pricing: Paid access starts at $249/month.
My favorite feature: Approval workflows that let you collaborate with your team.
31. Buffer
Source: Buffer
Buffer is another TikTok scheduling app that makes it easy to queue up a lot of content at once, then watch it auto-publish without you having to lift a finger. Other features that Buffer offers includes an AI idea generator, optimal posting times, link-in-bio page, and quick cross-posting capabilities.
Who is this for: Creators on a budget.
Pricing: Free limited plan with paid plans starting at $6/month/platform.
My favorite feature: Cross-promotion capabilities to share your TikTok videos to Instagram Reels and YouTube Shorts.
32. Loomly
Source: Loomly
Loomly has an easy-to-use TikTok scheduler that you can use as a solo marketer or with your team. Easily set up approval workflows so that anyone on the team can help with content creation and publication, no matter what their level.
Loomly also makes it easy to set your cover photo and tailor other TikTok settings when publishing your content.
Who is this for: Brands with multiple team members working on the TikTok strategy.
Pricing: Paid access starts at $42/month.
My favorite feature: The ability to save your top hashtags to easily access and reuse again and again.
Top 3 tips for using TikTok toolsMake the most out of your TikTok toolset. Use these tips to help.
1. Build the right stackWhile some tools offer multiple capabilities all-in-one (i.e., marketing, analytics, scheduling), others can be stacked together to work seamlessly in tandem. Finding the right combination of tools can make a huge difference in the efficiency and quality of your TikTok strategy.
For example, Hootsuite can help you with content planning, scheduling, and analytics, while also offering an easy-to-use Canva integration for quick content creation.
By combining these two tools, you create a streamlined process that not only saves you time but also ensures consistency in your posts. A well-chosen tech stack can allow you to focus more on content quality, while the tools take care of the logistical side.
2. Stick with the right tool once you find itWhile it may take some time to shop around and test different tools, once you find the right fit, sticking with it will save you time and frustration in the long run.
Switching between different tools every quarter can lead to a disjointed workflow, create gaps in your strategy, and result in a steep learning curve each time you adopt something new.
By committing to one toolset, you’ll have the chance to fully master its features and optimize it for your unique needs. It also allows you to track progress consistently and refine your approach without the distraction of constantly adapting to new platforms. Win-win!
3. Create processesCreate clear and repeatable processes that allow your tools to work seamlessly together.
For example, you can create content in Canva, upload it directly to Hootsuite for scheduling, and then send it to your head of social for approval before going live. This creates a smooth workflow that minimizes errors, saves time, and makes collaboration easier.
When you develop well-defined processes, you ensure that each part of your TikTok content creation is efficient and aligns with your overall social media strategy, ultimately leading to higher-quality posts and a stronger presence on the platform.
Grow your TikTok presence alongside your other social channels using Hootsuite. From a single dashboard, you can schedule and publish posts for the best times, engage your audience, and measure performance. Try it free today.
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