This startup just raised $23M with AI-powered product placement

Rembrand, a Silicon Valley-based innovator in In-Scene Media and Virtual Product Placement technology, has raised $23 million in a Series A financing round led by super{set}, with participation from The Trade Desk, Naver D2SF, and existing investors including BOLD, the corporate venture capital fund of L’Oréal, Greycroft, among others.

The funding represents significant support for Rembrand’s growth, particularly in expanding its services beyond social media to include professional Connected TV (CTV) content and other video formats. The company plans to leverage this capital to enhance its AI-powered technology, which integrates brands non-intrusively into video content, offering advertisers increased brand awareness and engagement.

Omar Tawakol, Rembrand’s CEO and co-founder, expressed enthusiasm about the investment, stating, “We are thrilled to have the backing of such a distinguished group of investors. This funding will enable us to accelerate our growth, expand our team, and continue to innovate our technology platform to meet the evolving needs of advertisers and content owners across the broader video marketplace.”

Founded in 2022, Rembrand has so far secured a total of $31 million in funding. The company’s unique technology analyzes video frames of content creators’ videos on platforms such as YouTube and TikTok, utilizing generative AI to identify optimal opportunities for product placements. This method marks a departure from traditional approaches, automating a process that is often labor and time-intensive.

Tom Chavez, Co-Founder and General Partner at super{set}, commented on the innovation, saying, “Rembrand is at the forefront of a major shift utilizing AI in advertising, and we are excited to partner with them as they scale their business and transform the way brands connect with consumers.” The company is also launching its AI Studio to offer all creators access to these capabilities, further expanding engagement with its platform.

Rembrand’s business model includes charging marketers on a cost-per-impression basis for product placements, while creators are compensated based on impressions. The company also plans to introduce licensing options for brands, allowing them to use Rembrand’s technology within their existing creator partnerships.

The startup has worked with a variety of brands, including those under PepsiCo, L’Oréal, Amazon, and Lenovo.

Featured image credit: Rembrand