The music creator economy was thrust into the wider music industry’s limelight with the Covid lockdowns triggering a surge in new creators. Our latest music creator report shows that progressively more creators are starting with lower expectations for streaming. Their royalty expectations are already so low that this is no longer a pain point for them. Instead, they are becoming critical of streaming’s ability to further their careers, focusing on the medium’s closed door between them and their fans. Source: Music creator economy: recalibration