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100+ best Instagram username ideas + free username generator
Have you ever had a great idea for a new Instagram account, only to get stuck on the username? A lot goes into choosing a handle — it creates your digital first impression and sets the tone for your...
TikTok SEO made easy: Expert tips + a free tool for success
There’s a time and place for being mysterious and y’all, TikTok isn’t it — at least, not if you’re using digital marketing strategies to grow your audience and your business. A great TikT...
The best time to post on Facebook: Q1 2025 update
Looking for the best time to post on Facebook for maximum likes, comments, shares, and results? The Hootsuite team partnered with data science agency Critical Truth for a comprehensive study. We an...
The best time to post on Instagram: Q1 2025 update [DATA]
What is the best time to post on Instagram to make sure a post gets seen? And what about the best time to post on Instagram for likes, comments, shares, and sales? The Instagram algorithm priori...
Government social media benchmarks: Q1 2025 update
How do you know if your social strategy is working? Is an average of 15 comments per post a win, or is it just average? And when is the best time to publish your content? There is no universal answ...
Social media benchmarks for financial services: Q1 2025 update
If you’re using social media for marketing and communications at a bank, credit union, or other financial institution, you might find reporting on your progress tricky. How do you know if your strat...
The best TV premieres of 2024, according to social media
Editor’s note: If you’re just here for our research, click here to skip the intro and dive straight into the rankings. 2024 was a blockbuster year for television, with series, specials and spo...
Top 10 URL shorteners for better link tracking in 2025
A URL shortener is a tool that takes a long web address (URL) and turns it into a much shorter one. ULR shorteners ma...
What are KOLs and how to get results from working with them
Social media influencers. Content creators. Every social marketer knows that these popular folks on social media platforms can help draw attention to a brand. Heading into 2025, savvy marketers are...
51 LinkedIn statistics to shape your social strategy
LinkedIn statistics are the finger on the pulse of the professional world. They give us a glimpse into the trends and be...
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