and the distribution of digital products.
Claude now writes for Anthropic’s blog
Anthropic launched Claude Explains a week ago, showcasing its Claude AI model family’s writing capabilities. The blog features posts on technical topics related to Claude use cases; however, the content is overseen by human experts and editorial teams.
Anthropic’s spokesperson indicated that subject matter experts and editorial teams enhance Claude’s drafts, integrating practical examples and contextual knowledge. According to the spokesperson, the editorial process requires human expertise, and the collaborative approach involves Claude creating educational content, which the team reviews, refines, and enhances.
Despite the human oversight, Claude Explains’ homepage states, “Welcome to the small corner of the Anthropic universe where Claude is writing on every topic under the sun.”
Anthropic views Claude Explains as a demonstration of how human expertise and AI capabilities can collaborate, beginning with educational resources. A spokesperson stated that Claude Explains exemplifies how teams can use AI to augment their work and provide greater value to users. The intent is to amplify what subject matter experts can accomplish, and plans include covering topics from creative writing to data analysis to business strategy.
Anthropic’s experiment follows OpenAI’s development of a model tailored for creative writing. Meta’s Mark Zuckerberg seeks to develop an end-to-end AI ad tool, and OpenAI CEO Sam Altman predicted AI could handle “95% of what marketers use agencies, strategists, and creative professionals for today.”
Anthropic has unveiled its new Claude 4 series AI models
Publishers have also been piloting AI newswriting tools. Gannett has rolled out AI-generated sports recaps and summaries, and Bloomberg added AI-generated summaries to articles. Business Insider has encouraged writers to use assistive AI tools after laying off 21% of its staff.
Legacy outlets are also exploring AI. The New York Times is reportedly encouraging staff to use AI to suggest edits, headlines, and questions for interviews. The Washington Post is developing an “AI-powered story editor” called Ember.
Some AI efforts have faced challenges. Business Insider apologized for recommending nonexistent books generated by AI, according to Semafor. Bloomberg has corrected dozens of AI-generated summaries. G/O Media’s AI-written features, published against editors’ wishes, received criticism.
Anthropic’s spokesperson stated that the company is hiring across marketing, content, editorial, and other fields involving writing, despite its use of AI-powered blog drafting.