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Christie’s Will Auction Original Art From Gary Vee ‘s Veefriends NFT Collection

DATE POSTED:September 14, 2021

Notorious entrepreneur and social media personality, Gary Vee, is now a full-blown artist. The legendary auction house Christie’s crowned him as so by announcing the sale of five of the original pieces from his Veefriends NFT collection. Is this new development positive for NFT mania? Is it positive for Veefriends holders? What does it say about the current state of the arts? So many questions.

Related Reading | In The Mood For Auction: Wong Kar-Wai ‘s First NFT Available At Sotheby’s

First of all, these are the five pieces that Christie’s will auction:

Christie’s pic.twitter.com/YGxkeyZ3KE

— Gary Vaynerchuk (@garyvee) September 14, 2021

On the Veefriends official site, the NFT collection is defined as:

“VeeFriends is the name of Gary Vaynerchuk’s NFT collection. He created VeeFriends to bring to life his ambitions of building a community around his creative and business passions using NFT technology and their smart contract capabilities. By owning a VeeFriend NFT, you immediately become part of the VeeFriends community and get access to VeeCon.”

So, maybe Gary Vee ’s credentials as an artist are lacking, but he’s a titan at generating value. Maybe his childlike drawings are not that aesthetically pleasing, but Gary Vee’s ability to generate community around an idea is a proven fact. And his drive to win is unmatched. Which characteristics are more important for an NFT project? What are Veefriend’s holders investing in?

At the moment of writing, Open Sea informs that the floor price for a Veefriend is 18,4 ETH. According to CNN, Veefriends “amasses $70M in sales since launch in May.”

ETH price chart for 09/14/2021 on Bitstamp | Source: ETH/USD on TradingView.com CNN’s First Move Announces Gary Vee/ Christie’s Auction

The man himself, Gary Vee, went on CNN to announce that Veefriend’s original art is to be auctioned by the legendary Christie’s. How much value for his NFT holders did this move create?

“People underestimated this project in the OG NFT-land, and this is another execution that’s not going to allow them to underestimate it anymore.”@garyvee announces he's bringing five personal artworks from his #NFT collection @veefriends to @[email protected] | #NFTart pic.twitter.com/dikTsu5iW8

— First Move CNN (@firstmove) September 14, 2021

When host Isa Soares asked Gary Vee about the reasons behind partnering with Christie’s, besides dedicating the win to his parents, he said:

“Why? Because it elevates the brand. I have people who are watching right now that own the gorilla, own the tiger, own the “you’re gonna die” fly. This is my Disney. This is my Pokemon. This is my character IP based reality and I’m going to build this for the next 40 to 50 years.“

Isn’t that exactly what you want to hear if you’re a Veefriends holder? Commitment. Through a huge platform. Gary Vee ’s community appreciated and understood the impact of the moment, as this video shows:

Jeeez! The @veefriends discord is on fire!