CES 2025: Sony has its on EV now, meet Afeela 1

Sony has officially opened reservations for its Afeela 1 electric vehicle (EV) at CES 2025, marking a significant step in the company’s five-year journey into the electric vehicle market. Customers can reserve the Afeela 1 through Sony Honda Mobility with a $200 fee.

The Afeela 1, which was previously known as the Vision-S and Vision-S 02, comes in two versions: the Afeela 1 Origin, priced at $89,900, and the Afeela 1 Signature, costing $109,900. Initial reservations are limited to customers in California, with expected deliveries beginning in mid-2026 for the Signature version, followed by the Origin trim in 2027.

Both vehicle versions will include a three-year subscription to various services, featuring Level 2+ Advanced Driver Assistance Systems (ADAS) branded as Afeela Intelligent Drive, immersive entertainment options, the Afeela Personal Agent, and more. Notable features also include a range of media applications, 3D maps, spatial sound, and 5G connectivity.

A defining characteristic of the Afeela 1 is the integration of PlayStation 5 (PS5) technology directly into its infotainment system, providing entertainment options while the vehicle is stationary. The vehicle incorporates 40 sensors—comprising cameras, LiDAR, radar, and ultrasonic sensors—to gather data from its environment, enhancing its ADAS capabilities.

Drivers will have the ability to manage in-car functions through natural voice interactions with the Afeela Personal Agent, which also offers AI conversations and activity suggestions. Deliveries of both the Afeela 1 Origin and Signature are anticipated to commence in Japan in 2026.

Yasuhide Mizuno, Chairperson and CEO of Sony Honda Mobility Inc., stated that the Afeela 1 aims to foster relationships through intelligent mobility and transform the travel experience. He emphasized that the vehicle combines advanced software with refined hardware to deliver a safe, secure, and comfortable travel experience.

Featured image credit: Afeela