Music tech company Audoo has partnered with the German performing rights society GEMA for a music impact study utilizing Audoo’s meters. Audoo meters installed in hundreds of venues recognized over 130,000 tracks, contributing to the insights demonstrating that the use of background music increased sales in retail by an average of 8% and in gastronomy by an average of 5.4%. Source: Audoo Partners with GEMA on Music Impact Study