According to MIDiA’s newest report, “Audio’s entertainment value: Examining audio listeners’ cross-entertainment lives”, podcasts and audiobooks have the potential to provide music rightsholders with one of the highest value audience segments out there. Across the board, data shows audio listeners are more willing than music streamers to engage with digital marketing efforts like pre-saves, add music to their collections, listen to full albums on streaming services, and listen to songs they have Shazamed. Source: The audio listener is too valuable for the music industry to ignore