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Apple Intelligence makes its grand debut at It’s Glowtime event

DATE POSTED:September 9, 2024
Apple Intelligence makes its grand debut at It’s Glowtime event

This fall, Apple is launching its most significant AI-driven features to date with the introduction of Apple Intelligence.

Built seamlessly into your iPhone, iPad, and Mac, Apple Intelligence aims to revolutionize how users write, create, and get things done, all while keeping their personal data secure and private. Unlike many other AI systems, Apple ensures that no personal data is shared or accessed by anyone, not even by Apple itself.

These innovations bring AI to the masses, making advanced tools accessible to everyday users.

Apple Intelligence It's Glowtime eventApple Intelligence will be built directly into iPhones, iPads, and Macs for seamless use (Image credit) What does Apple Intelligence bring to the table?

One of the standout features of Apple Intelligence is its Writing Tools, which use AI to help users find the right words wherever they write. This AI capability allows for summarizing long lectures, rewriting messages with different tones, and even simplifying group threads to highlight the most important points. By integrating directly into apps like Mail and Notes, as well as third-party platforms, Apple Intelligence makes it easier than ever to communicate effectively.

Apple Intelligence It's Glowtime eventOne of the standout features is its Writing Tools, which helps users write, summarize, and rewrite text effortlessly (Image credit)

The AI-powered Smart Reply feature in Mail can suggest accurate responses to emails, detecting and addressing key questions with just a few taps. Additionally, with a tap in the Mail app, users can reveal a concise summary of long emails, cutting through unnecessary clutter. Apple Intelligence’s ability to prioritize and summarize content extends beyond emails, offering summarized notifications so users can scan their most important alerts quickly.

Apple Intelligence It's Glowtime eventThe AI-powered Smart Reply in Mail can suggest quick, accurate responses to emails (Image credit)

Apple Intelligence also introduces Reduce Interruptions, a new focus feature that filters notifications based on content relevance, displaying only those that need immediate attention. For instance, reminders about an upcoming flight or important messages from daycare are pushed to the top of your notifications. By doing so, Apple ensures that users can stay on top of their day without feeling overwhelmed by unnecessary distractions.

Apple Intelligence It's Glowtime eventApple Intelligence can summarize notifications and emails, allowing users to focus on key points (Image credit)

Apple Intelligence goes beyond text, offering new ways for users to visually express themselves. Features like Image Playground and Genmoji allow users to create personalized, fun, and original images based on a description, a concept, or even a photo from their library. With easy access across different apps like:

  • Messages
  • Freeform
  • Keynote

Users can tailor their images to suit any context, whether it’s creating a professional presentation or spicing up a casual conversation.

Apple Intelligence It's Glowtime eventImage Playground and Genmoji enable users to create personalized images based on descriptions or concepts (Image credit)

For those who enjoy a hands-on creative process, Image Wand can transform rough sketches into complete visuals within the Notes app. Simply circle the sketch with your finger or Apple Pencil, and Apple Intelligence will analyze the surrounding content to generate a complementary image. Users can even create custom memory movies based on descriptions, with the AI selecting photos and videos that match their theme and arranging them into a cohesive narrative.

Apple Intelligence It's Glowtime eventImage Wand transforms rough sketches into fully rendered visuals in the Notes app (Image credit)

Apple’s AI features also make organizing and perfecting photos effortless. With tools like Clean Up, users can remove distracting background objects in photos, ensuring that the focus remains on what truly matters. All of this is done with Apple’s commitment to maintaining the integrity of the original image, ensuring that the edits are subtle yet impactful.

Is Apple Intelligence only on iPhone 16?

Siri re-imagined

Siri is receiving a significant upgrade, drawing on Apple Intelligence to become more powerful and contextually aware than ever before. With a brand-new design and richer language understanding, Siri is now more integrated into the system experience. Whether users prefer to type or speak to Siri, they can access its capabilities from anywhere in the system, making it a seamless part of their daily tasks.

What can the enhanced Siri do? Well, see it from Josh Cohenzadeh‘s post on X below!

The new Apple Intelligence photo search capabilities seem like they should actually be pretty useful #AppleEvent pic.twitter.com/grBjI8pW75

— Josh Cohenzadeh (@jshchnz) September 9, 2024

Thanks to Apple Intelligence, Siri can now process information from the user’s personal context, making it more helpful and precise.

For instance, if a user receives a message with a new address, Siri can be instructed to automatically add it to a contact card. Siri’s ability to understand and act on information across apps also allows for more efficient multitasking. Users can ask Siri to edit a photo and then add it to a specific note, all without manually switching between apps.

Privacy in mind

One of the most important aspects of Apple Intelligence is its approach to privacy. All personal data remains on the device, and Apple uses Private Cloud Compute to handle more complex tasks without ever storing personal information on external servers. This level of privacy is a defining feature, setting Apple Intelligence apart from many other AI systems that rely on extensive data collection.

Apple Intelligence It's Glowtime eventPrivacy is central to Apple Intelligence, with personal data staying on the device (Image credit)

Even when Siri or other AI features tap into ChatGPT, Apple’s integration ensures users have control over when and how their data is used. Users will be asked before any information is shared, and Apple ensures that all interactions remain within the confines of its robust privacy framework.

Which phone will get Apple Intelligence?

Apple Intelligence will be available on a range of Apple devices, primarily those equipped with more recent chipsets.

Specifically, the following iPhones will support Apple Intelligence:

  • iPhone 16 series (iPhone 16, iPhone 16 Plus, iPhone 16 Pro, iPhone 16 Pro Max), equipped with A18 and A18 Pro chips.
  • iPhone 15 Pro series (iPhone 15 Pro, iPhone 15 Pro Max) with A17 Pro chips.

Apart from smartphones, the following Apple devices will also receive Apple Intelligence in the coming months:

  • iPad Pro models with M1 chip or later.
  • iPad Air models with M1 chip or later.
  • MacBook Air, MacBook Pro, iMac, Mac mini, Mac Studio, and Mac Pro with M1 or later chips.

These devices are equipped with the necessary hardware, like the M1 and later chips, to handle the advanced AI processing required for Apple Intelligence.

With the upcoming release of Apple Intelligence, Apple is making advanced AI tools available to everyone, from casual users to professionals. Whether it’s through enhanced writing tools, creative image generation, or a smarter and more integrated Siri, these new features promise to transform how we communicate, work, and create — all while maintaining Apple’s steadfast commitment to privacy and security.

As these features roll out this fall, the future of AI on Apple devices looks incredibly bright.

Featured image credit: Apple