Promise says it will produce films and TV shows and “pioneer new formats, empowering both gen AI artists and established Hollywood talent to bring ambitious, creative visions to life.” A key piece of the startup’s business model is proprietary software that will facilitate “a reimagined production process.” The company’s trio of founders have digital-media bona fides. Source: Promise, a Generative AI Studio Startup, Raises Seed Funding From Peter Chernin, Andreessen Horowitz: ‘This Is a Transformational Moment in Entertainment’