Adobe is going all in on generative AI models and tools, even if that means turning away creators who dislike the technology. Artists who refuse to embrace AI in their work are “not going to be successful in this new world without using it,” says Alexandru Costin, vice president of generative AI at Adobe. “Our goal is to make our customers successful, and we think that in order for them to be successful, they need to embrace the tech.” Source: Adobe execs say artists need to embrace AI or get left behind