25 X/Twitter demographics marketers need to know in 2025

Whether you call it X or are sticking with Twitter, the fact is that there are still a few hundred million people using the popular social media platform in 2025. And if your brand is on there, you’re going to want to be in the know about the latest X/Twitter demographics.

After all, if you don’t know your audience (or potential audience), you’re in for an uphill battle. Understanding who is using X/Twitter will help you tailor the perfect content, target niche audiences more effectively, track the right metrics, and even determine whether it’s a worthwhile avenue for reaching your target audience.

Read on for the X/Twitter statistics and audience demographics social media marketers need to build a better Twitter marketing strategy in 2025.

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Download now General X/Twitter user demographics X/Twitter has an estimated 335 million monthly active users

As of 2024, X/Twitter has around 335 million monthly active users, which is a 5% decrease from its 368 million users in 2022. Usership has been steadily declining since the Elon Musk takeover and the platform’s rebranding to X, though the platform still has a loyal following.

X/Twitter has an estimated 200-250 million daily active users

Shortly after assuming her role as CEO, Linda Yaccarino shared that X/Twitter has somewhere between 200-250 million users that access the platform each day.

There will be more than 500 million X/Twitter users by 2028

A forecast by Statista predicts that over the next few years, the number of global users on X/Twitter will grow to a total of 503.42 million users in 2028.

X/Twitter has the most users in common with Reddit and Discord

According to the 2025 DataReportal global report, 69.3% of X/Twitter users are also on Discord, while 66.4% of users are also on Reddit.

235 million X/Twitter users are interested in dogs vs. 41.6 million interested in cats

It’s always good to have a little fun, right? DataReportal looked into the age-old dog versus cat competition on each platform and found that X/Twitter’s dog people vastly outnumber its cat people at 235 million to 41.6 million.

59% of U.S. X/Twitter users say they use the platform to keep up with politics

According to Pew Research Center, the majority (59%) of X/Twitter users in the United States say keeping up with politics is one of the main reasons they utilize the platform. Compared to other platforms, like LinkedIn, Snapchat, or TikTok, X/Twitter is the main one used for political reasons.

67% of U.S. X/Twitter users say political content belongs on the site

67% of the U.S. X/Twitter users who share political content on the platform say they do so because they feel that political content belongs on the site. More users believe X/Twitter is a platform for political content than any other platform.

The main reason people use X/Twitter is “because it’s entertaining”

81% of American X/Twitter users are on the platform because it’s entertaining. Other top reasons (other than politics) include to get news (65% of users), to connect with others who share their interests (62%), and to keep up with sports or pop culture (59%).

The most-followed X/Twitter users are Elon Musk, Barack Obama, and Justin Bieber

The top three most-followed X/Twitter users are Twitter owner Elon Musk with 140.55 million followers, Barack Obama with 132.6 million followers, and Justin Bieber with 112.73 million followers.

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Start free 30-day trial X/Twitter gender demographics More than 60% of X/Twitter users are male

Looking at the X/Twitter user stats by gender, male users account for 60.9% of the audience. Only 39.1% of X/Twitter users identified as female in this Statista survey. There is no data on any other gender.

X/Twitter’s gender demographics has the biggest skew towards male

While almost all social media platforms lean male, X/Twitter’s gender demographics has the biggest gap, with an almost 60:40 ratio. The only social media platform to lean female is Pinterest.

X/Twitter age demographics One-third of X/Twitter users are between 25 and 34 years old

The largest group of users are those aged 25-34, with 36.6% of users in that age range. Just behind that, we have 34.2% of users aged 18-24.

A quarter of X/Twitter users are over the age of 35

19.7% of X/Twitter users are aged 35-49 and 7% are 50+. This tells us that the majority of users are Gen Z or Millennials.

17% of U.S. teens are on X/Twitter

X/Twitter is a relatively uncommon social media platform for U.S. teens aged 13-17, with just 17% saying they regularly use the platform. This number was around 33% back in 2014-2015, so the number of teens using this social network has decreased a good bit.

2.4% of X/Twitter users are teens

Globally, less than 3% of X/Twitter users are 13-17 year-olds. The most common age range is 18-34.

X/Twitter location demographics 22% of U.S. adults use X/Twitter

X/Twitter is one of the least-used platforms in the United States, with a little less than one-quarter of U.S. adults claiming to ever access the social network. It’s tied with Reddit in usage in the United States.

The largest portion of X/Twitter’s audience is in the United States

106.23 million of X/Twitter’s user base resides in the United States, meaning a little less than one-third of their audience is in the U.S. The U.S. has the largest number of users from X/Twitter.

Japan, India, and Indonesia follow the U.S. in X/Twitter users

The next three largest countries with X/Twitter users are Japan with 69.28 million users, India with 25.45 million users, and Indonesia with 24.85 million users.

X/Twitter income demographics 29% of U.S. adults with a household income of $100,000+ are on X/Twitter

X/Twitter users in the U.S. tend to have a higher household income, with 29% saying they bring in over $100,000. 20% have a household income of $70,000-99,999, and 21% have a household income of $30,000-69,999.

X/Twitter demographics by industry The sports industry sees the highest engagement rate on X/Twitter

With an engagement rate of 0.072%, the sports industry (or more specifically, sports teams) see the highest engagement. This is followed by higher education with 0.053%, nonprofits with 0.044%, and influencers and alcohol tied at 0.040%.

The media industry shares the most tweets each week

The media industry shares the most tweets each week with an average of 50.2 tweets/week. In second place, we have sports teams with 41.5 tweets/week, then a big drop to nonprofits with 7 tweets/week and higher education with 6.7 tweets/week.

X/Twitter demographics by education and income 29% of U.S. X/Twitter users have a college degree

Nearly one-third (29%) of U.S. X/Twitter users have completed some kind of college degree.

15% of U.S. users have no college education.

Just 15% only have a high school diploma, while 24% have completed at least some college.

X/Twitter device usage statistics The average user spends 4 hours and 57 minutes on the X/Twitter app each month

The average Android user worldwide spends 4 hours and 57 minutes on the mobile app. The top countries based on mobile app usage are Japan (8 hours, 25 minutes), Saudi Arabia (7 hours, 40 minutes), and South Africa (7 hours, 25 minutes).

The average user opens the X/Twitter app 120.4 times per month

The average Android user worldwide opens the X/twitter app on their mobile devices 120.4 times per month. The top countries based on app opens are Japan (211.1 opens), Indonesia (194.5 opens), and Finland (181.2 opens).

How to use X/Twitter demographics to inform your content strategy, according to the experts

Having demographics data at your fingertips helps you create a stronger social media strategy. Learn more about how you can use this data to your advantage to improve your Twitter account’s performance.

Tailor content for different age groups

Different age groups will respond differently to each piece of content. It’s important to find out the right ages to target on each platform so you can tailor your content accordingly.

Kaumudi Tiwari, Digital Marketing Lead at Zonka Feedback, says, “X/Twitter’s real-time, fast-paced nature makes it ideal for quick insights, industry trends, and direct customer interactions. With a younger, tech-savvy audience active on the platform, we focus on bite-sized tips, interactive polls, and engaging discussions around feedback strategies.”

Leverage gender-specific interests

On a platform like X/Twitter, where the difference in user gender is a larger gap than many other platforms, you may want to cater towards gender-specific interests in your content.

Jake Ward, Digital Entrepreneur and Founder of Kleo, explains, “[X/Twitter is] where conversations happen in real-time, and the audience is younger, opinionated, and thrives on rapid engagement. If you’re running a campaign that involves cultural relevance — whether it’s tech news, politics, or trending topics — you need to be active here.”

Many political or tech-related topics cater to different genders, which is an important distinction to make in your content. By leveraging these gender-specific interests and conversations, you’re able to appeal more to users — and improve how well your content appeals to the algorithm.

Optimize ads based on device usage

It’s important to consider device usage when creating ads for each platform. What type of device is your audience likely to be viewing your ad on? This matters when it comes to how you create your visuals.

As Jayant Surana, Marketing Manager at Everyday Delta, puts it, “On Twitter, it’s optimizing for mobile-first behavior because the platform is used so heavily on smartphones. So when we’re running Twitter ads, I’m thinking about how quickly a person can swipe an ad away on their phone and whether the content has to be fast and instantly engaging.”

X/Twitter demographics FAQ What is the target demographic for X/Twitter?

The target demographic on X/Twitter is Gen Z/Millennial men.

Is X/Twitter male dominated?

Yes, X/Twitter is the most male-dominated platform with nearly two in three users being male.

What gender group uses X/Twitter the most?

The biggest gender group on X/Twitter is men at 60.9%. Women account for 39.1%. We don’t have data for other genders.

Is X/Twitter growing or shrinking?

X/Twitter’s user base has been steadily shrinking over the last few years.

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